The Most Important WordPress Plug-in EVER |Top WordPress Plug-ins For SEO
Do you blog? Well, if you do, I bet you use WordPress,
why, because it's the best blogging platform out there, plus it's free. Who
would want to pay for blogging?
Hey,
everyone. Today, I'm going to teach you
how to optimize your WordPress blog. Now, there's one really simple way
to do this. It's called the Yoast SEO plug-in. I could tell you, Go. Go
make all these on page changes and do this or that, but you know what, these
days, SEO is really simple especially if you have a WordPress blog.
Install the Yoast SEO plug-in.
All you have to do is go to the plug-ins section
within your WordPress. Search for Yoast SEO plug-in, install it
and then, you're off to the races. There are a few things you need to do once
you install the plug-in.
The first thing that you need to do is create a XML
sitemap. That's within the Yoast plug-in. It automatically generates it
for you. Once you create a sitemap, go to Google Webmaster Tools and
then within Webmaster Tools, it’s actually called search console now. I still
call it Webmaster Tools because back in the day, that’s what they used to call
it. Once you add your site, go in there and add a sitemap. It's really simple.
You add in the URL that Yoast gives you. Once
you add it, it takes Google, let's say a day or two to index all of your pages.
They'll either determine if they want to index them or if they don't want to
index them and that's okay.
The more pages you feed them, the more pages that you'll
get indexed. In addition to that, within the Yoast plug-in, it pretty
much does most of it for you. Just make sure you use a really appealing
title tag and a Meta description.
The title tag doesn't have to be the same as your
blog post title. With the Yoast plug-in, you can actually pick a
specific title tag for that post. It doesn't have to be the same title tag as
the blog post name. That's what happens with default WordPress. If you write a
blog post, whatever you call it tend to be the title tag but now with Yoast,
you can pick a new one.
When you do a Google search, you see a blue link
at the top and then a sentence or two underneath. The blue link at the
top is called a title tag. The sentences or two underneath is called a Meta
description. That title tag up top, you can create a specific one just for
people Googling. You want to put in the keywords that you think people will be
Googling for and of course, make it appealing as well.
You can use keywords like now, try, free or even
include the date. By doing things like that, it causes more click-through. When
you're including the date, you'd want to put the date that is written in. You
would want to put a date like updated in 2017 or updated in 2020, whatever the
year may be. By doing that, you'll get more clicks.
As for the Meta description, you, of course,
want to include the keywords that you're targeting, as well as make it
appealing sentence so that way, people will want to click on your listing. It's
that simple. I can go and break down a ton of other ways that you can optimize
your blog using the Yoast plug-in but those are the main two ways.
The only thing that you need to do on your end is
when you're writing blog posts, make sure you cross link. If you have a post on
SEO and you have another one on content marketing and that content marketing
one talks about text and putting in keywords, you can cross link them together.
By interlinking them within the text within each
blog post, you'll notice that your blog posts
will get crawled better and
they'll rank higher. You also want to make sure you use the right words and
phrases as you're writing the content.
If you're trying to rank for the keyword SEO,
Google the word SEO. Look at the top site that ranks for SEO. Put it in
the tool by SEObook. It's called the SEObook keyword density analyzer. You put
in the URL and I'll show you all the words and phrases people are using that
already ranked at top. When you get those words and phrases, you'll see them by
percentage. You can then integrate some of those keywords within your blog post
and you'll notice over time, your rankings will increase. That's it. Do those
tactics and you'll rank higher in Google.
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